According to China logistics and Cold chain logistics committee of Purchasing federation research, At present, China's cold chain logistics has developed to a certain bottleneck period, with lower profits, The local market is saturated and the price competition between cold-chain industry is serious. So why there is no one moved the pie when the market is so promising in this cool chain home delivery? In this regard, it has been found through understanding that many enterprises want to take part in this field, but there are some difficulties in operation:

　　No.1: The e-commerce industry has coveted fresh food long before. But you must solve the problem of the cold-chain distribution first, which is so difficult to construct. Besides, it requires more investment (cold storage, refrigerated vehicles), so that they have to give up. Like jingdong mall, although at present the general cargo flow system has been fully supporting, customer network resources are very rich, but the cold chain logistics system is still blank. According to shang lijun, jingdong mall ever once wanted to do an e-commerce business of medicine, but it was also unable to do so because some drugs needed Temperature controlled transportation.

　　No. 2: The Third party cold chain logistics enterprises are also puzzled in "cold chain home delivery" business, however it is a so strict requirement for distribution network to do so. It used to be just cold-chain distribution between suppliers and sales outlets, while now specific to every household. Moreover, there are a large number of consumers living in large departments, universities, families and high-end residential areas, it is hard for Cold chain logistics companies to get in and deliver goods. At present, most express companies have set up distribution stations in residential areas, where orders can be delivered centrally and then called for customers to pick them up. But at present,the cold chain logistics companies do not have such distribution capacity.

　　No. 3: Due to the characteristics of "cold chain housing allocation", such as Small batch, multi - batch, multi - species and multi - temperature area, this also raises new difficulties for distribution. Because it is difficult to solve the problem of multiple varieties and multiple temperature zones if the refrigerated van is used for distribution, the problems of frequent opening and closing on the way will have an impact on the product temperature in the vehicle. According to shang, some enterprises have begun to try to solve this problem by matching vans with customized refrigerated container.